The Society of American Florists  connects retailers, wholesalers, growers and suppliers to cultivate a thriving    floral community.
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Highlights from this issue
The Gen Z Way
Gen Z is poised to outnumber baby boomers in the workforce this year, calling for a shift in career development and workplace culture.
Digital Advertising That's Literally 'Over The Top'
As ad-supported streaming continues to grow in popularity, so do the opportunities for targeted advertising. Find out how you can reach young, affluent audiences by leveraging over-the-top (OTT) advertising on streaming platforms.Â
Since 2015, SAF has choreographed one of the most engaging floral promotions in the industry’s history — Petal It Forward. What started as an SAF-led promotional event in New York City has grown into a nationwide initiative. Watch this video to see what it’s all about!